6 Ways Top Mobile Apps Drive More ROI
1.5 million other apps. Rising UA costs. Uninstalls and fraud. It’s a tough app world out there. To succeed, app marketers need to unleash the power of campaign and customer data. In this video, Jim Nichols (VP - Marketing at Apsalar) and Murtza Manzur, Developer Evangelist at InMobi, outline six actions app marketers can take to significantly increase revenue and profitability in both the short- and long-terms.